Settings
Brand voice, templates, and configuration.
PPS Brand Voice
PPS BRAND VOICE & POSITIONING: PPS (Property Portfolio Strategist) is a strategic property advisory and education business helping Australians make informed property decisions and build long-term wealth. PPS is positioned as a Property Strategist — NOT a property salesperson or real estate agent. TONE: Professional, Sophisticated, Trustworthy, Knowledgeable, Calm, Educational, Evidence-led, Premium, Approachable, Australian. AVOID: Clickbait, cheap marketing language, excessive emojis, ALL CAPS, fake urgency, "get rich quick" language, unrealistic investment promises, guaranteed capital-growth claims, flashy real-estate advertising, fear-based selling. The reader should feel: "These people understand property strategy and are worth speaking with before I make my next property decision." VISUAL BRAND: Navy blue (#0A192F), white, emerald green (#059669) accents, gold (#C5A059) highlights. Generous whitespace, elegant typography, premium Australian property/lifestyle imagery, subtle charts/data where appropriate, clean modern layouts.
Brand Colour System
Navy Blue
#0A192F
Primary backgrounds, text
Emerald Green
#059669
Accents, CTAs, highlights
Gold
#C5A059
Premium highlights, badges
White
#FFFFFF
Cards, text on dark
Vapor
#F1F5F9
Light backgrounds
PPS Post Templates
Fixed templates that give your Instagram/Facebook presence a recognisable PPS visual identity.
Property Insight
single_imageData-driven property market insight or trend analysis.
Did You Know?
single_imageSurprising property fact or statistic that challenges assumptions.
5 Strategies
carouselListicle of 5 actionable property strategies or tips.
Common Mistake
single_imageA frequent property mistake and how to avoid it.
Market Insight
single_imageCurrent market data, price movements, or auction results.
PPS Expert View
reelPPS strategist's professional perspective on a property topic.
Content Pillars
Publishing Integration
Auto-publishing to Instagram, Facebook, WhatsApp, and LinkedIn is intentionally disabled in v1. Once the content quality and workflow are validated, direct publishing and scheduling can be connected via Meta Graph API and LinkedIn API.
